Communication has always played a central role in my life. When working with children, as a journalist or as a person responsible for corporate communications. Athletes who want to finance themselves and are looking for partners to do so must understand how media and companies - the potential partners and sponsors of athletes - work. Knowing what one side can do and what the other side needs is the first step. Using a media network you trust is the second.
This with the aim of finding the right partners,
I'll walk you through it.
And like that.
After completing my studies at the Zurich University of Education, I wrote for 17 years for various publications of the Swiss publishing houses Ringier and Tamedia as a news, business and political journalist.
In 2009, after studies in Switzerland, the USA and China, I completed my Master of Business Administration (MBA) and switched to corporate communications. As Head of PR & Communications of the Gaydoul Group, I built up the company's communications department and headed it until 2012, after which I moved into the school business and taught as a curative teacher for three years.
In 2014 I founded the samm group AG in Baar with four partners. An agency for top international athletes with a focus on strategy development, conception and implementation in the areas of marketing, communication, PR and media.
Since January 2020 I have been the owner and managing director of DG Sportmanagement & Kommunikation.