top of page

That's me.

Like this.

Communication has always played a central role in my life. When working with children, as a journalist or as a person responsible for corporate communication. Athletes who want to finance themselves and are looking for partners to do so must understand how media and companies - the potential partners and sponsors of athletes - work. Knowing what one side can do and what the other side needs is the first step. Using a media network you trust is the second.
The goal is to find the right partners. I will accompany you in this process.. 

Über mich: Über mich

And like that.

After completing my studies at the Zurich University of Teacher Education, I worked as a news, business, and political journalist for various publications of Swiss publishing houses Ringier and Tamedia for 17 years.

In 2009, I completed my Master of Business Administration (MBA) after studying in Switzerland, the USA, and China, and switched to corporate communications. As Head of PR & Communications for the Gaydoul Group, I built up and led the company's communication department until 2012. I then switched to teaching and worked as a special education teacher for three years.

In 2014, I co-founded the samm group AG in Baar with four partners, an agency for international top athletes with a focus on strategy development, conception, and implementation in the areas of marketing, communication, PR, and media.

Since January 2020, I have been the owner and managing director of DG Sportmanagement & Kommunikation and co-initiator of Helvetia rennt!, a national, non-partisan movement for gender equality in sports.

Über mich: Biografie
bottom of page